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Did you ask for business-to-business, A / K / A B2B content marketing, your ticket for a larger writing income?
I hear that from many writers in my community:
I decided for a writing naming - I will write B2B. "
So. B2B is definitely an area with a lot of marketing of money. This is because the products and services sold to companies can be expensive, from fantastic photocopiers up to 10,000 US dollar consulting packages and higher.
The more somewhat costs, the more costly and costly the marketing process - and the more writers stand.
But there is a problem: I just say she writes that B2B is not excited, customers get excited to rent them. In fact, you can position yourself in this way to get the customers you want, which you want to run for the outputs.
Let me explain that a simple tweak to make yourself with generous B2B clients.
To help you see the confusion created by simple marketing yourself as a "B2B writer", I would like to encourage you to think like a B2B business customer.
say we say Joe works for a company that sells medical devices to hospitals. And he has to find a marketing author.
Do you believe that Joe will look for a B2B writer?
My experience is that he is not.
He will search for a medical device author. However, if you know about medical devices, they do not say that they say in their important phrases in their own marketing, and they just say they will probably not find a B2B content marketing writer '- Joe..
Same with Cindy looking for a writer who can sell company software to financial advisors.
Cindy is looking for a:
Yes, these companies operate both B2B content marketing. They sell products to other companies. But to a customer, easy to understand how to sell an audience of marketing managers in general ... Well, it's not enough.
These prospects want to know if you understand your industry in particular - because you have no time to teach you that. Companies want to set freelancers who:
What you need to know is more specific than just B2B Savvy.
The solution is simple. Be no B2B writer. B2B Medical Device Writer. Be a B2B Fintech Writer.
You have to go down a little more to signal your client that you are the plug-and-play writer you are looking for.
You can see how it is not useful that it is useful for a company with medical devices when blogging experience over the financial software. Or the other way around. Correct?
find out what you know. then tell the customer about it. You are looking for writers who speak their language.
Bonus: If you specialize in a specific industry (or two) in B2B, your learning curve gets much shorter. Instead of trying to try to learn how every industry selling to other companies did its content marketing, you can concentrate on one.
It makes it easy to study top competitors, track trends and start quickly like a genius to prospect.
To summarize, do not choose B2B Content Marketing niches because 'b2b' is not a niche. It is not specific enough to communicate your value on customers.
a last tip for positioning itself as a B2B content marketing author:
The only thing worse is as to say that she is simply a "B2B" recorder is what I see on many writer websites - writers say they write 'b2b / b2c.'
That says that you write both business-to-business and business-to-consumer copy.
That's the same as you say that you write everything. Unfortunately, companies do not want a writer specializing in everything.
You want a B2B content marketing author who understands your special sector problems and challenges.
have questions about the B2B content marketing for freelancers? Let's discuss on Facebook or LinkedIn.
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