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7 Tips for setting the right writer

Good news! Great writing is in your control

• by Team CSI
• |
• 27 Nov 2014
• |
• Categories: Templates + Tools

You already know that it is more effective and cheaper to rent a professional writer to develop your business copy as the product manager or designer to do so. But how can you make sure your investment invests? And why do so many professional writers make a royal job to get their message?

Well, the good news is that a bad writing is not necessarily the mistake of the writer - it can be very good. That's good, because it means that the great letter is in your control.

Many companies set authors because someone tells them that the writer is good or reading them something the writer wrote, and it liked it. That's a bad approach. There are way too many different types of writers, with different styles and skill sets writing for different audiences and business purposes. What is great in a case is garbage in another.

Here are some tips with which you can set the right writer:

1. Do you know your write requests

Different types of content have different formats, standards and styles. Just because someone wrote great marketing content on a website does not mean that you have the skills to write the text of the user interface for your web application. An article author trained in print media can not know how to effectively customize your skills online, and an ad writer can make a mess of your e-newsletter. Try to find as much as possible to find a written manner with experience and training in the kind of content that they develop.

Search for these content areas for these skill sets:

• Blogs, News, Newsletter, Profiles, Social Affairs, Stories: Digital Journalism
• Sales, Marketing Campaigns: Digital Marketing
• Consumer and general web content: Web Copywriting
• Technical, Support, User Interface, Help Systems, Structured Content: Technical Writing
• Training: Teaching design

2. Do you know your audience

It's never just about the content. Presumably someone will read it and react. The skills required to write for Mr. and Mrs. Consumer are very different than those who are required to write software developers or the youth market or research scientists. Is your author experienced in a natural and compelling way with your target audience?

3. Do not rely on your title

writer use many different job titles: Copywriter, web writer, technical writer, marketing writer, SEO Writer and Content Developer are just a few. However, there are very little consistency in experience, focus and training in each of these areas. Writer will also often use a title that you feel is most likely that you win the job.

Your title is pretty irrelevant. Ignore it.

4. Ask for the writing of samples

Look for strong types of writing, one purpose, a destination, the audience and a format that resembles your project needs. During the interviewing process, ask the writer to explain why they have made the decisions they did both in terms of voice and information design. Listen to whether you think your points are valid to your company and your target group. If the project is online, you can explain why the content is easy to use and easy to read? Can you explain why your content is mandatory and effective?

5. Look for theme knowledge or good research capabilities

Many companies rely on writers to create rather rather than just write content. Writers have to retrieve their information from somewhere.Make sure you set a writer who has demonstrated a solid understanding of your subject area or has excellent research capabilities. Even if you provide all content, a writer knows that research experience has the right questions and can detect and strengthen weak areas in your content.

6. Choose someone with the corresponding level of experience

If you know the write requirements, clear guidelines can deliver, only need a writing style and have a strong editor, then a junior writer is appropriate. Look for a writer that is articulated and eager, has a great understanding of writing mechanics and at least some experiences in your specific project type. It is important that you know how to ask relevant questions and follow the processes that you have on the spot.

If you do not have a good support process instead, or if you need an author to develop content for different purposes in multiple communication channels, you need an experienced writer. Ask the writer to explain how your write attachment is different in each context and the following processes.

7. Check the quality of your writing

Get the opinion of the expert's quality of writing the applicant. It is often easiest if you ask each shortlisted candidate to complete a short writing job. In this way, you can compare write styles and techniques based on a writing sample relevant to your project. If you do not have the background to evaluate the quality of writing effectively, rent a professional editor to provide feedback. Many people can not recognize the difference between mediocre writing and the great writing, but the mediocrity can affect their business enormously.

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